“Don’t be fooled by supermarkets—they’re selling you meat from elsewhere!”

They don’t want marketing disguised as honesty.
They don’t want to pay premium prices for subpar quality.

They want transparency.
They want choice.
They want respect.

And they deserve all three.

This wasn’t a food crisis—it was a trust crisis. And that’s far harder to fix. Trust isn’t rebuilt with coupons or PR campaigns.

It’s rebuilt when companies stop assuming customers won’t notice.
When the food industry stops cutting corners behind closed doors.
When labels finally tell the truth—fully.Continue reading…