The Pepper Tin Predicament
McCormick, a household name in the world of spices, has been accused of reducing the quantity of pepper in their tins by a staggering 25%. To put it into perspective, their tins, which once contained approximately 8 ounces of pepper, now hold just about 6 ounces. Watkins Inc. has raised the red flag, claiming that McCormick has employed a visual trick to give the illusion of selling more pepper per tin than they actually do.
This lawsuit has brought to light the different marketing strategies employed by these two companies. McCormick opts for non-transparent containers that conceal the amount of pepper within, while Watkins chooses smaller-sized containers that actually contain the same quantity as McCormick’s. Watkins argues that McCormick’s practices are deceptive and a violation of consumer protection laws.Continue reading…
